Posts Tagged ‘search’

Google, Microsoft, and Yahoo Patents on Interpreting Dynamic Page URLs

{ Posted on Mar 16 2010 by admin }
Three patents granted today to Google, Microsoft, and Yahoo all describe how each of the search engines might take a close look at page addresses, or URLs on dynamic web sites. I wrote about the patent from Microsoft back when it ...Read More »

Two More Studies Confirm: People Research Online, Buy Locally

{ Posted on Mar 12 2010 by admin }
This isn’t exactly news anymore, but it’s worth noting that two more reports this week confirm the idea that consumers tend to do their research online prior to buying offline/locally. The first is a Kelsey Group study that indicates 97% of ...Read More »

Analytics Action Plans For PPC & SEO

{ Posted on Mar 04 2010 by admin }
Moderator: Christine Churchill, President, KeyRelevance.com Speakers: Rich Devine, Director of Search, ZAAZ Dennis Hart, Vice President, SE Jones, LLC Ryan Lash, Vice President, Search, ymarketing Ian Lurie, CEO, Portent Interactive My last lunch of SMX West hit the spot. This session is sure to do the ...Read More »

Measuring How Search Ads Drive Offline Conversions

{ Posted on Mar 04 2010 by admin }
Moderator: Misty Locke, President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect Speakers: Nadir Hussain, COO, Media Flint, Inc. Leigh McMillan, SVP, Marchex Voicestar, Marchex Wister Walcott, co-founder and VP of Products, Marin Software Vivian Yang, Senior Manager, Global Direct ...Read More »

The Need For Speed: Google Says It Matters

{ Posted on Mar 03 2010 by admin }
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land Speakers: Patrick Bennett, Co-Founder, BLVD Status Maile Ohye, Senior Developer Programs Engineer, Google Inc. Ralf Schwoebel, CEO, Tradebit, Inc. Brian Ussery, Director of SEO Technology, Search Discovery Inc. Maile’s first. Here’s her agenda: Need ...Read More »

Google vs The World – well just the EU at the moment

{ Posted on Mar 03 2010 by admin }
Because you are the best doesn’t mean that you deserve top rankings in the best search engine in the world, and this is similar to any industry. Take the BetaMax video recorder back in the 80’s, they died off as ...Read More »

SEO Benefits of Blogging: More Search Traffic

{ Posted on Mar 01 2010 by admin }
It’s sometimes hard to imagine or even quantify the specific SEO benefits of a business blog, but credit the gang at HubSpot for doing a good job of it. If you missed their blog post from a few weeks ago, ...Read More »

How a Search Engine Might Choose Text for Quicklinks or Site links

{ Posted on Feb 28 2010 by admin }
Sometimes when you search at one of the major search engines, you’ll see an extra set of links showing up under one of the listings in those search results. Referred to as either quicklinks or site links, most often those ...Read More »

Explain This: One-Word Searches Up 17% in 2009

{ Posted on Feb 12 2010 by admin }
For years, the conventional wisdom has been that searchers are typing longer queries into the search boxes on Google, Yahoo, and Bing. The evidence I’ve seen in the analytics for the four hyperlocal blogs that my wife and I write ...Read More »

How to Choose the Right Category in Google’s Local Listings

{ Posted on Feb 08 2010 by admin }
One of the most important things a small business can do with its listing in the Google Local Business Center is choose the right category(ies). In fact, “Associating LBL w/Proper Categories” scored very highly in last year’s Local Search Ranking ...Read More »