Posts Tagged ‘content-boot’

Content Boot Camp: Send the Right Messages

{ Posted on May 03 2010 by admin }
So, you’ve begun to figure out who your audience is and what your competitive advantage may be, now what? Focus on two things: 1. What your key messages are. 2. How you’re going to convey those messages. A message is something you want ...Read More »

Content Boot Camp: Your Company Is Great … So What?

{ Posted on Apr 26 2010 by admin }
What has two thumbs and thinks your company is as great as you do? Not this person. Why? Because even though you’ve told me how awesome your company is, I just don’t see it. In fact, that other company, your ...Read More »