Do you ever link to the competition?

{ Posted on Oct 14 2009 by admin }
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Categories : Object

I sometimes get asked by clients if they should ever link to the competition. Is it okay? Good idea? Bad idea? The answer I give is that sometimes it makes sense, and sometimes it doesn’t … there’s no blanket answer.

It’s an interesting question, and so it was with some interest that I stumbled upon the home page of one of my local TV stations, KVEW-TV, and discovered a “News Scanner” section that links not only to stories on the local newspaper web site, but also to stories on KEPR-TV’s web site — a primary competitor.

kvewlinks

They’re not “clean” links — they’re being pulled from some kind of dynamic javascript widget, don’t show up in the source code, and so don’t pass any link juice. But still, it’s interesting to see one TV station posting links to a competitor’s web site.

The question for you… Do you ever link to the competition? If so, when? And, if you do, are they clean links or do you nofollow them? Share your thoughts and strategies in the comments…

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This is a post from Matt McGee’s blog, Small Business Search Marketing.

Do you ever link to the competition?

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Do you ever link to the competition?

This entry was posted on Wednesday, October 14th, 2009 at 6:31 am and is filed under Object. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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