Archive for April, 2010:

Friday Recap: Search Sausage Experiment Edition

{ Posted on Apr 30 2010 by admin }
Goodbye, April. Hello, weekend! It’s recap time again! Have you had a tough week? Ze Frank has written a song just for when you need a reminder to take a deep breath and chill out. It’s aptly titled the Chillout Song ...Read More »

Want Reviews? Give Customers an Incentive

{ Posted on Apr 30 2010 by admin }
Internet Retailer has an interesting article that offers a case study of sorts about how online retailer evogear.com convinced customers to write more reviews. While the article talks about product reviews, I think there are still some truths in it ...Read More »

Thanks to This Month’s Sponsors April 2010

{ Posted on Apr 30 2010 by admin }
I’d like to say thanks to the people who sponsored the blog this month, without them there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action ...Read More »

Share Your Small Biz Smarts and Win!

{ Posted on Apr 29 2010 by admin }
This weekend we kick off our Small Biz Discovery Contest. It’s an event that starts with participants sharing actionable advice with the small business community about search engine optimization, pay per click advertising and social media marketing, and ends with ...Read More »

Yahoo Exploring Virtual Reality?

{ Posted on Apr 29 2010 by admin }
An interesting new patent filing from Yahoo raises a couple of interesting questions about the future of the company. It describes a wearable computing device that could be used in many ways and the patent application provides a number ...Read More »

IT Works Recruitment try to hire our SEO team!

{ Posted on Apr 29 2010 by admin }
More or less simultaneously today, at least 3 of our SEOs received an email direct from a recruitment agency who claim to ‘represent two digital agencies in Leeds who are looking for SEO professionals‘. Hmmm. On a personal note, I feel pretty ...Read More »

Don’t Put All Your Eggs in the Facebook Basket

{ Posted on Apr 29 2010 by admin }
While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts. In a recent post I spoke about publishing paths and tailoring your content and ...Read More »

SBS Mailbag: Should I Buy Multiple Domains for SEO?

{ Posted on Apr 29 2010 by admin }
For decades, small businesses have been naming themselves “A1 This” or “AAA That” because yellow pages and similar directories listed businesses alphabetically. They optimized their company name for the primary marketing vehicle of their time; they wanted to show up ...Read More »

Socialites Meet Social Tendencies — SEM Synergy Extras

{ Posted on Apr 28 2010 by admin }
Confession time! (These are always so fun.) I indulge in the reality TV show called “Real Housewives of New York.” These privileged, confrontational ladies afford a guilty pleasure — a dash of intrigue and excitement I’d rather personally experience as ...Read More »

Yahoo Study Shows Search Responsible for 1 in 5 Pageviews Online

{ Posted on Apr 28 2010 by admin }
Would it surprise you if searches on the Web make up around 10 percent of all pageviews on the Web, and indirectly led to more than 21 percent of the pages viewed online? It surprised a couple of researchers ...Read More »