Archive for February, 2010:

How a Search Engine Might Choose Text for Quicklinks or Site links

{ Posted on Feb 28 2010 by admin }
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Categories : thesea
Sometimes when you search at one of the major search engines, you’ll see an extra set of links showing up under one of the listings in those search results. Referred to as either quicklinks or site links, most often those ...Read More »

Why We Switched to Partial Feeds

{ Posted on Feb 26 2010 by admin }
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Categories : davidnaylor
Just before Christmas Carps did an excellent post on the Content Pyramid, it went viral and picked up loads of traffic and views:Which is great, until you check out the number of views and the number of clicks:So through our ...Read More »

Hey! Editors! Leave Them Links Alone!

{ Posted on Feb 26 2010 by admin }
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Categories : howl
There’s a trend of editors in the SEO world uptight about linking out. A friend in the industry who guest blogs recently told me that he was told by his editor he couldn’t promise links to contributors who participated in ...Read More »

Thanks to This Month’s Sponsors – February 2010

{ Posted on Feb 26 2010 by admin }
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Categories : howl
I’d like to say thanks to the people who sponsored the blog this month. Without them, there wouldn’t be regular posts here. Text Link Ads – New customers can get $100 in free text links. CrazyEgg.com – Supplement your analytics with action ...Read More »

How to Set up Caching on Your Blog

{ Posted on Feb 25 2010 by admin }
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Categories : howl
The question for today’s post comes from Meg Geddes aka NetMeg. She wants to know more about setting up caching on Wordpress. Ok, let’s get the big question out of the way. What is caching and why do you want it? ...Read More »

Apple Streaming Media Patent Filing Hints at New Approach for iTunes Store

{ Posted on Feb 25 2010 by admin }
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Categories : thesea
A new patent filing from Apple may be a sign of changes to the way Apple presents music recommendations at the iTunes store. That change was hinted at last December when Apple acquired the streaming music site, Lala. The patent ...Read More »

How a Search Engine Might Weigh Pages with Relevant Annotations Higher in Search Results

{ Posted on Feb 24 2010 by admin }
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Categories : thesea
One of the words that often appears when someone describes how search engines work is relevance. A search engine attempts to show searchers web pages and other results that might be relevant to the words that they used when they ...Read More »

How to Deal with Expired Product or Auction Pages

{ Posted on Feb 23 2010 by admin }
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Categories : howl
Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it ...Read More »

Xerox Brings Patent Infringement Suit Against Google, Yahoo, and YouTube

{ Posted on Feb 22 2010 by admin }
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Categories : thesea
Charles Knight, who is now the Search Editor at Nextweb pointed me to a Bloomberg report at BusinessWeek, Google, Yahoo Sued by Xerox Over Search Query Patents. The patent infringement complaint (PDF – 308k) contains claims that specifically name ...Read More »

SEO for Government: Trying to Find My Town on the Web

{ Posted on Feb 19 2010 by admin }
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Categories : thesea
It may be possible that governmental web sites are at least as important, and in some cases more important that most of the other web sites online. They can provide information on when and where to vote, when and ...Read More »
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